Kemper
Social Assets
Social communication layouts designed to support campaigns, brand messages, and digital content visibility.
Social Performance
Designed social assets supported measurable engagement across Kemper’s Facebook presence.
Performance reporting connected the social design system to audience growth, engagement quality, business-line distribution, and future planning across Kemper’s digital communication channels.
Engagement Rate
Facebook engagement rate reported against a 1.8% benchmark.
Above Benchmark
Engagement performance compared with the benchmark rate.
Engagements
Total Facebook engagements generated during the reporting period.
Impressions
Total Facebook impressions recorded in the year-end report.
The social communication system helped organize campaign content across Kemper business lines while supporting an engagement rate above benchmark. Auto-related content became the leading engagement driver, showing how clear visual hierarchy and repeatable content structures helped support focused communication themes.
Engagements by Business Line
2025 engagement distribution shows Auto as the strongest social driver.
Kemper Auto
Corporation
Kemper Life
Philanthropy
Top-Performing Content
Strongest posts reflected clear, practical communication themes.
Distracted Driving Awareness
The strongest 2024 post focused on distracted driving awareness, showing that safety-focused educational content generated the highest engagement.
Insurance Agent Guidance
The strongest 2025 post focused on helping audiences understand what makes a good insurance agent, reinforcing practical guidance as a strong content theme.
Performance data summarized from Kemper Auto year-end Facebook reporting, including engagement rate, benchmark, engagement totals, impressions, line-of-business distribution, and top-performing post summaries.
Category
Social Assets
A larger collection of social layouts is presented in a compact gallery format to show range and consistency without creating a long scrolling page. The first three distracted-driving awareness layouts connect directly to the highlighted performance insight.