Kemper
Brand communication systems across print, digital, campaigns, and web.
A curated selection of visual design work developed for Kemper, organized by brochures, campaigns, flyers and posters, social assets, web pages, and wireframes.
Project Context
Creating a flexible communication system for a large corporate brand.
The work focused on building visual consistency across multiple communication needs while keeping layouts clear, adaptable, and production-ready across print and digital formats.
Challenge
Scale without losing consistency.
Kemper needed communication materials that could support different business units, campaign needs, internal messaging, and customer-facing content while still feeling connected to the same brand system.
Approach
Build modular visual structures.
I used repeatable grids, consistent typography, adaptable image areas, and flexible layout patterns that could work across brochures, posters, campaigns, social assets, wireframes, and web pages.
Outcome
A more cohesive brand experience.
The final work created a cleaner and more scalable communication system, helping different materials feel unified while still allowing each format to serve its specific purpose.
Impact & Performance
Social communication supported measurable engagement and future growth planning.
Performance reporting connected the visual communication system to audience growth, engagement quality, and planning targets across social channels.
Follower Growth
Year-over-year Facebook audience growth, with 295 followers gained.
Engagement Rate
Facebook engagement rate compared with a 1.8% benchmark.
Above Benchmark
Engagement rate performance compared with the benchmark rate.
Total Followers
Facebook audience size at year-end reporting.
The social communication system supported measurable Facebook engagement, reaching a 4.87% engagement rate against a 1.8% benchmark. While overall visibility declined year over year, the content continued to perform above benchmark and helped inform future growth targets across Facebook, Instagram, and LinkedIn.
2026 Growth Targets
Performance data used to guide future social growth planning.
Target growth across engagements, impressions, and link clicks.
Target growth across engagements, impressions, and link clicks.
Target growth across engagements, impressions, and link clicks.
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