National Doctor’s Day was a great challenge because of the Health System Situation in Brazil at that time. It was our responsibility at the Ponto F agency to communicate the doctors’ vision and reaffirm the state’s commitment to the health system. Aired in the largest media in Brazil (TV, Radio, Newspapers, Magazines, Web), the doctors’ day campaign was a success. Thus bringing the population closer to the Federal Council of Medicine and its goals.
Ponto F
Creative Director
Luciano Campos
Client: Federal Council of Medicine of Brazil
