Editorial Case Study

Santa Helena Editorial & Campaign Design

Editorial and branded communication designed through publication systems, typography, layout structure, and campaign-oriented storytelling.

Role

Editorial & Campaign Designer

Publication layouts, campaign direction, visual hierarchy, typography, and print communication.

Scope

Editorial Campaign

Magazine ads, branded layouts, publication communication, and campaign visual systems.

Focus

Visual Communication

Creating structured and visually consistent communication through editorial design and brand storytelling.

Project Overview

A branded editorial system developed through campaign structure and publication design.

The Santa Helena project explored how editorial composition, advertising layouts, and publication systems could work together to support stronger visual communication.

The layouts focused on balancing readability, image hierarchy, campaign clarity, and editorial rhythm across multiple print formats.

Design Direction

Campaign structure and editorial hierarchy working together through visual rhythm.

The project emphasized consistency, readability, and visual balance across multiple publication formats and branded communication pieces.

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